Have you got good content written in a word application and not getting the required use of it?
Well you might want to consider rewriting it and publishing it in PDF format or ebook format so that people could download it or you can charge for it to be downloaded, a new product or report that will contain valuable niche content or resources.
Other tools or software that could be used are adobe acrobat, but this in itself is a bit costly to someone just starting out, so look for the alternatives, look for something that you could use that is affordable for your budget.
But also something that is a right fit for your online business niche.
Online publishing could be just as simple as creating a one page article that people will find useful, but a pdf report is much more as it can provide something that could be viewed by whoever downloads it, in their own time when convenient for them to do so.