Other ways you can monetize your site is to add affiliate links that are related to your topic or niche of your website and target the links towards keyword optimized affiliate anchor text links, this way it will help somewhere along the lines of within the search engines, this will boost your search engine ranking more too.
Creating and adding your own products and selling them from your site is also a good idea too, as the more people you get to know and trust you the better, recommendations of sites always come from people who think your website is of great use.
Building your credibility is an important factor for people to recognize you as the expert in your niche and they will turn to you for support and guidance in the interested area.
I once thought I had no skills in being an expert, I always thought that dull jobs were the way to go and that's all I'd ever end up doing, but you have to realise your skills and your special talents, because if you don't, then you have just wasted an opportunity to shine for once in your life.
That's when I found out that I loved to write and I also knew early on in life I loved to draw, so I concentrated on both, seperately for a time and then I decided to do both together for awhile, working on several personal projects online to get a feel for the internet and this is about the time I discovered affiliate marketing and what it had to offer the online earning enthusiast.
I realised that I had to make a start to create my own line of products and promote them, while I am still in the process of doing so, I have learned a considerable amount of techniques and tips and tricks about affiliate marketing that I will apply in my own online businesses.
Targeted ads and links only go so far, it's creating excellent content that is not only useful but is thoughtful to the reader and builds on motivation and inspiration as the key benefits of your products and services.
The quality of your sites and products make a good first and lasting impression on the average customer, sites are often revisited if they are professional looking and are open to growth and regular updates of useful information.